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Jul 04, 2023

PepsiCo taps former NFLers for new campaign

PepsiCo is "turning to former NFL players" for its latest campaign, which sees Dan Marino , Randy Moss , Jerry Rice and Emmitt Smith "batting around the idea of 'unretiring' and getting back on the

PepsiCo is "turning to former NFL players" for its latest campaign, which sees Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith "batting around the idea of 'unretiring' and getting back on the field." Marino "needs reading glasses to see the play call wristband," and Smith "accidentally falls asleep on the bench." The spot, made in-house, also features Bills QB Josh Allen in his "first campaign as part of his new multi-year partnership with PepsiCo." Tom Brady and Julian Edelman also "briefly appear" (AD AGE, 8/30).

The Kingdom's big push into MMA and PFL and what it means; Lessons learned in Lincoln? And here's to one fun, clever NFL ad we'll see a lot this season.

SBJ I Factor presented by Allied Sports — Michael Goldstein SBJ I Factor presented by Allied Sports features an interview with Michael Goldstein, founder of SES Insights and a member of Sports Business Journal’s Forty Under 40 class of 2019. Goldstein talks with SBJ’s Ross Nethery about how he transitioned from ESPN to Mastercard to now starting up his own marketing and sponsorship company. Goldstein also shares how testing out new waters has benefited him throughout his career and personal life. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Cox Pavilion in Las Vegas on Friday night will play host to the return of SlamBall, and league co-founder Mike Tollin credits an organic groundswell among fans as a key impetus in bringing the sport back to life in the U.S. Tollin, who also serves as Mandalay Sports Media co-chair, spoke with SBJ’s Austin Karp about the relationship with broadcast partner ESPN, how the funding efforts exceeded expectations, as well as the potential roles both sports wagering and social media could play.

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